Dr. Lori Baker-Schena, MBA, EdD

My professional career reflects a journey … not a destination. I have continually re-invented myself based on three factors: a) my passions b) my ability to positively impact others and c) my commitment to find joy every day. Each chapter of my life’s story is a building block to the expertise I bring to my clients.

In my first chapter, I combined my experience as a reporter and public relations executive with the knowledge gained from my bachelor’s degree in Journalism and my MBA – both earned at California State University, Northridge – to launch my medical public relations/marketing/communications business in 1987.

In my second chapter, I followed my passion for teaching and joined the Department of Journalism faculty at California State University, Northridge, where for 25 years I taught thousands of Journalism and Public Relations students, first as a part-time instructor and later as a full-time, tenured Associate Professor of Journalism. I retired in 2014 to pursue my strongest passion – professional speaking and leadership consulting.

Today, I am deep into my third chapter, delivering dynamic speeches to a variety of audiences; offering individual executive coaching and leadership retreat presentations; and providing team building, communications training and conflict management skills to company leaders and employees nationwide. My business is fueled by my extensive experience working with both entrepreneurs and corporate leaders and my doctorate in organizational leadership from the University of La Verne. Ultimately, my goal is to help organizations increase and enhance productivity, profitability, employee engagement and customer service.